As a founding B Corporation, we have been deeply involved with this growing movement since the beginning. While far from perfect being a Certified CB Corps is currently the best way we have to just companies complete performance inclusive of their social and environmental impact.
What Is B Lab?
B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations.
What Is a B Corporation?
“B Corp is to business what USDA Organic certification is to milk.”
A Certified B Corp is a for-profit corporation that has been certified by B Lab, which is a non-profit company that measures a company’s social and environmental performance against the standards in the online B Impact Assessment.
There are over 3,500 Certified B Corps in over 70 countries across 130 different industries.
B Lab’s goal is to build “a global community of Certified B Corporations who meet that highest standard of verified, overall social and environmental performance, public transparency, and legal accountability.”
A Certified B Corporation is a company that has passed B Lab’s certification process, which involves assessing and possibly changing some of its methods in regard to social and environmental performances (i.e., how it treats its employees and how it treats its garbage).
There are five significant conditions to becoming a Certified B Corporation. Although some of these conditions overlap with Certified B Corporations and Benefit Corporations are not the same thing).
According to B Lab, the five conditions that define a Certified B Corporation are:
Directors are mandated to consider the company’s impact on all shareholders
Certified B Corporations must publish and make public a report of their social and environmental performance; this report is assessed by a neutral, third-party standard.
Corporations much attain a minimum score on the B Impact Assessment test & re-certify every two years
Any business can become a Certified B Corporation, no matter what type of business entity it is or in which country/state it is incorporated
Certification fees vary, based on revenues
Different types of companies require different types of certification. The four categories are:
Multinationals and public companies
Companies with related entities
How Are Companies Assessed by B Lab?
The Assessment asks questions to help corporate leaders understand how—and why—“to build a better business—better for your workers, community and the environment.”
You can measure your company’s social and environmental impact on your own, using B Lab’s free, confidential B Impact Assessment.
30 minutes can give you a snapshot of your company’s impact, which includes a basic summary of which things your company excels at and which it could improve upon. 2 – 3 hours gives you a full impact report, which includes a holistic report on how your company scores on a single impact topic.
Within the B Impact Assessment, you can also access improvement tools, best practices guides, and case studies as well as create a customized plan for your company’s improvement. Standards and benchmarks can help you reach your improvement goal.
Why Assess Your Company and Why Change?
Attract & engage employees
Gain a competitive advantage
If you don’t believe that people pay attention to or care about the sustainability issues of the corporations they work at, work with or buy from, you’re wrong.
According to Harvard Business Review, millennials, who represent about 50% of the global workforce, seek work that connects them to a larger purpose. The Impact Assessment is designed for any type of for-profit company and any size of a for-profit company.
The questions posed on the Impact Assessment will be tailored to the number of employees you indicate, so owners of a small business can take the Impact Assessment as well. The Impact Assessment “comprehensively covers the impact of a business on all of its stakeholders, including its workers, suppliers, community, and the environment.
The Assessment also captures best practices regarding mission, measurement, and governance.” The most heavily weighted part of the Assessment deals with each company’s specific business model.
Since the Impact Assessment measures current and previous business performance rather than planned intentions, start-ups tend to utilize it only as a learning tool—since they haven’t yet existed long enough to measure their impact, start-ups can instead weave the appropriate practices into their companies for future success.
Why Become a B Corp?
Your company can lead a movement
Your company can attract Investors
Your company can generate Press
Your company can attract and engage talent
The B Corp Declaration:
As B Corporations and leaders of this emerging economy, we believe:
That we must be the change we seek in the world.
That all business ought to be conducted as if people and place mattered.
That, through their products, practices and profits, businesses should aspire to do no harm and benefit all.