Adam Trisk

INNOVATION & marketing


Adam is an unconventional, analytical and highly entrepreneurial leader with 20 years of experience spanning innovation, strategy, branding, marketing and technology. He is passionate about exploring how people and companies become or remain relevant amidst disruption and has deep cross-category experience working with both Fortune companies and emerging brands.

Adam most recently co-founded SKYLABS, an innovation lab responsible for driving the ideation, design and delivery of new products, services and experiences for global companies including HP, Verizon and PepsiCo, Virgin, Luxottica and others. Prior to SKYLABS, he was the head of marketing for CrowdTwist, a leading loyalty technology company. Earlier, Adam served as Vice President of Marketing and Business Development for Digitas where he provided marketing strategy and drove revenue growth across 3 U.S. offices.

Adam has worked with disruptive companies in various industries including IoT, SaaS, Automotive, Emerging Tech, Communications, Telecom, Eyewear, Health & Fitness, Financial Services, Packaged Goods, Skin Care, Alcohol & Beverages, Consumer Electronics & Appliances, Non-profit, Entertainment, the Outdoor Industry and Consumer Goods.

Adam holds a bachelor's degree in Psychology and a minor focus on Philosophy and Economics. Adam lives in New Paltz.

Core Competencies

- Design Thinking
- Trend Analysis
- Futurescaping
- Business Model Innovation
- Business Growth
- Rapid Prototyping & Product Development
- Use Case & Customer Profile Creation
- Experience Design
- Marketing & Sales System Integrations
- Data Analysis
- Loyalty & CRM
- Investment Prioritization
- Marketing Plan Development
- Content Strategies
- Storytelling & Narrative Development 

Interests and Activities

- Avid Adventurer
- Rock Climber
- Winter Camper
- Motorcyclist
- Fly Fisherman
- Hunter
- Snowboarder